Positive brand recognition and message consistency across chosen published channels
Positive customer feedback and survey data
Increases in important search engine keyword rankings
A stronger enterprise-wide focus on driving sales, saving costs, or creating happier customers through content
Creation of compelling messages for multiple demographic targets
Demonstrated ability to hire, onboard, lead, manage, and inspire a diverse team of contracted content creators
Great analytical skills and strong capacity for creating, understanding, and communicating measurement strategies across multiple content initiatives
Thorough knowledge of core marketing principles, as well as brand, product, and service management functions
Strong leadership, management, and organizational skills
Familiarity with internet publishing tools, such as HTML, CSS, WordPress, and Shopify
Knowledge of working with web analytics tools (Google Analytics), email marketing services (MailChimp), social media marketing applications (Hootsuite, TweetDeck, etc.), and leading social media platforms and monitoring tools
Understanding of search engine optimization, including strategies, best practices and current trends
