Content Manager

Job Title: Content Manager

Job Summary
We are looking for an experienced and innovative Content Manager to lead our content creation and publishing efforts across multiple platforms. The ideal candidate will develop compelling messages tailored to diverse demographics, maintain brand consistency, and contribute to key business goals such as driving sales, improving customer satisfaction, and enhancing search engine visibility. This role requires a strong blend of leadership, creativity, and analytical skills to oversee content strategy and execution while measuring its effectiveness.

Key Responsibilities

Ensure positive brand recognition and message consistency across all published channels.
Develop compelling messages and content for diverse demographic targets.
Monitor and analyze customer feedback, survey data, and content performance metrics to improve strategies.
Drive increases in important search engine keyword rankings and improve SEO performance.
Align content initiatives with enterprise-wide goals to drive sales, reduce costs, and enhance customer satisfaction.
Hire, onboard, and lead a diverse team of contracted content creators, fostering creativity and accountability.
Create, understand, and communicate measurement strategies to evaluate the success of content initiatives.

Qualifications

Skills and Experience

Proven ability to manage content strategies that drive measurable results.
Strong leadership, management, and organizational skills with a demonstrated ability to inspire and lead a diverse team.
Proficiency in internet publishing tools such as HTML, CSS, WordPress, and Shopify.
Knowledge of web analytics tools like Google Analytics, email marketing services like MailChimp, and social media tools such as Hootsuite or TweetDeck.
In-depth understanding of SEO strategies, best practices, and current trends.
Strong analytical skills and the ability to interpret and communicate data-driven insights.
Thorough knowledge of marketing principles and brand, product, and service management functions.

Preferred Attributes

Excellent written and verbal communication skills.
Creative thinker with a passion for storytelling and brand building.
Familiarity with emerging trends and technologies in content creation and digital marketing.

Join our team and lead the charge in creating impactful content that resonates with diverse audiences and drives business success. Apply now to become our next Content Manager!

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