Content Manager
- Positive brand recognition and message consistency across chosen published channels
- Positive customer feedback and survey data
- Increases in important search engine keyword rankings
- A stronger enterprise-wide focus on driving sales, saving costs, or creating happier customers through content
- Creation of compelling messages for multiple demographic targets
- Demonstrated ability to hire, onboard, lead, manage, and inspire a diverse team of contracted content creators
- Great analytical skills and strong capacity for creating, understanding, and communicating measurement strategies across multiple content initiatives
- Thorough knowledge of core marketing principles, as well as brand, product, and service management functions
- Strong leadership, management, and organizational skills
- Familiarity with internet publishing tools, such as HTML, CSS, WordPress, and Shopify
- Knowledge of working with web analytics tools (Google Analytics), email marketing services (MailChimp), social media marketing applications (Hootsuite, TweetDeck, etc.), and leading social media platforms and monitoring tools
- Understanding of search engine optimization, including strategies, best practices and current trends