social media manager
- Create overall strategy for social media marketing
- Monitors and responds to online comments and reviews to enhance customer experience and improve online ratings
- Manages social media analytics, tagging/tracking and reporting for ongoing enhancements to social media strategy and tactics
- Monitor daily platforms postings
- Create email blasts weekly to all mailing lists
- Manage all social media initiatives to enhance the brand, build our communities and promote our products
- Prioritize efforts on managed platforms and works to ensure adequate and appropriate content is shared in a timely fashion
- Identify new and emerging social influencers for engagement opportunities
- Bachelor’s Degree in Communications, Marketing or a related field is preferred
- Minimum of 3 year experience in PR, Social Media or Influencer Marketing in a consumer products or similar field is required.
- Two or more years of supervisory experience
- Must have high level proficiency of all social media platforms and monitoring tools
- Excellent communication skills including verbal, written and presentation are necessary
- Adobe suite experience (preferred not required)
- Experience managing social media channels and developing social media content for B2B audiences, as well as search engine optimization
- Experienced in social media platform analytics (e.g. LinkedIn, Twitter, Facebook), Google Analytics and using digital metrics to refine and optimize content to support business objectives
- Skilled in responding to online comments and reviews
- Strong project management and organizational skills — handles multiple projects simultaneously
- Deadline driven, well organized and detail oriented