Create overall strategy for social media marketing
Monitors and responds to online comments and reviews to enhance customer experience and improve online ratings
Manages social media analytics, tagging/tracking and reporting for ongoing enhancements to social media strategy and tactics
Monitor daily platforms postings
Create email blasts weekly to all mailing lists
Manage all social media initiatives to enhance the brand, build our communities and promote our products
Prioritize efforts on managed platforms and works to ensure adequate and appropriate content is shared in a timely fashion
Identify new and emerging social influencers for engagement opportunities
Bachelor’s Degree in Communications, Marketing or a related field is preferred
Minimum of 3 year experience in PR, Social Media or Influencer Marketing in a consumer products or similar field is required.
Two or more years of supervisory experience
Must have high level proficiency of all social media platforms and monitoring tools
Excellent communication skills including verbal, written and presentation are necessary
Adobe suite experience (preferred not required)
Experience managing social media channels and developing social media content for B2B audiences, as well as search engine optimization
Experienced in social media platform analytics (e.g. LinkedIn, Twitter, Facebook), Google Analytics and using digital metrics to refine and optimize content to support business objectives
Skilled in responding to online comments and reviews
