Social Media Specialist

Job Title: Social Media Specialist

Job Summary
We are seeking a talented and driven Social Media Specialist to join our team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. You will assist in developing and executing multi-channel marketing strategies, creating engaging content, and monitoring social media platforms and campaigns. This role requires creativity, excellent communication skills, and the ability to work in a fast-paced environment.

Key Responsibilities

• Assist in creating and implementing platform-specific, multi-channel social media strategies.
• Develop compelling, social-first content that is educational, engaging, and aligned with brand goals.
• Monitor social media platforms, campaigns, and trends to ensure strategies remain effective.
• Collaborate with corporate and franchise management to tailor social media strategies for local markets.
• Handle multiple simultaneous projects while meeting deadlines and deliverables.
• Maintain a highly creative approach to paid advertising on platforms like Facebook, Instagram, Google, and YouTube.
• Stay updated on the latest trends and innovations in the digital marketing space.
• Meet regularly with team members to align on multi-channel marketing objectives.
• Use strong writing, editing, and copy-editing skills to produce high-quality content.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
• At least 1 year of relevant work experience preferred.
• Proficiency in social media platforms, including Facebook, Twitter, Instagram, Snapchat, Google+, YouTube, and Pinterest.
• Experience with software applications like MS Word, Excel, Microsoft Outlook, and basic knowledge of SharePoint.
• Fluent in English; proficiency in Spanish is preferred.
• Strong communication skills, both verbal and written.
• Ability to manage multiple projects in a fast-paced environment.
• Knowledge of paid advertising strategies for social media and search platforms.
• Strong understanding of social media analytics and trends.

Personal Attributes

• Highly creative and proactive in developing innovative campaigns.
• Detail-oriented with excellent organizational and time management skills.
• Team player with the ability to collaborate across departments.

Join our team and help shape our social media presence while driving meaningful engagement with our audience. Apply today to become our Social Media Specialist!